Digital Products Insider

In today’s digital age, individuals are longing for a single social media dashboard that allows them to monitor everyone and everything in the world. We want to receive immediate alerts on breaking news, with instant reaction from our family, friends and colleagues.

An exciting new website called Bottlenose is hoping to assist with our need to receive all of the social media content that pertains to our daily needs. This software is designed to gather all the news and instant messaging sent to you from several different social media outlets (Facebook, Google Reader, Linkedin and Twitter) that you’re currently subscribed to, and provide them in a series of streams. They will be listed on the left side of the dashboard.

Bottlenose offers the user an opportunity to have access to current information from a number of different sources. You begin this process by starting to customize your own home page that alerts you on a wide variety of topics, which includes news stories and instant messaging from individuals that you deemed important on your profile page. At any time, you can buffer or change your original search or profile page settings.

If you prefer a visual look to navigate through your social media content, then choose the Sonar feature on Bottlenose. It’s still gathers all of the content in the same format in order of importance. The only change is the way the search is shown on your device, as your screen will have a look of a submarine monitor. Some users feel this feature makes the receiving process very easy for you to track social media content on your various devices.

Also, Bottlenose offers a timeline feature that shows the amount of activity taken place on your account since the last time you logged into the program. This feature will help remind you of upcoming events that have been personally scheduled on your everyday calendar page. The buffer feature will also assist in providing daily reminders on your front page. [click to continue…]

In January 2013, Clickbank will implement a new marketplace rating system for vendor accounts. The one-to-five star rating will be based on the account’s refund and chargeback history.

In theory, better quality product will get higher rating, but in practice, this will not always be the case.

For example, to increase conversion some vendors put real emphasis on your money back guarantee. This leads to more sells, but it also increases the number of refunds. Consequently, it will lower the marketplace rating of the account.

It can also have a negative impact on customer experience. Customers don’t always know to go to Clickbank directly, and they ask the vendor for a refund. The new system discourages vendors from giving prompt refunds.

Is Clickbank trying to increase the quality of the product in their marketplace with, or maybe lower the number of refunds, or both? Whatever the reason, I think it will do more harm then good.

Affiliates are smart and they will soon realize that the new marketplace rating is not a measure of product quality at all, but merely a chargeback and refund rating.

Please, share your thoughts below.

Wil Reynolds talk video screenshot

Have you heard of Real Company Stuff #RCS? Today, SeoMoz released  2012 MozCon Video Bundle – 29 videos from the event for $399.

They included a free sample video of Wil’s Reynolds talk, one of the highest-ranked talks this year.

This is a must-watch presentation for anyone involved in SEO. Real Community Stuff, as I understood it, is about SEO focusing on increasing revenue, not on link juice. Wil shares some cool technics on finding potential customers and understanding what they are really searching for.

Watch the video here: http://www.seomoz.org/blog/2012-mozcon-videos-are-here

This is an overview of what you can expect to find in the Video Bundle: Top 5 Takeaways from MozCon 2012

A post by the president of online marketing company Position Marketing Stoney deGeyter, explaining how to create content that engages you visitors.

He notes that many businesses focus on website design and bells and whistles but overlook creating content that provides helpful information to users.

He also shares ten tips for creating content that gives you visitors a reason to come back and stay on your site.

Read more at http://searchengineland.com/10-ways-to-create-engaging-content-for-action-129397